Why Blogging is Good for Business

First before I get into this I want to explain my absence since I have last posted. The absence was intentional as I have been pushing a survey in order that I might have a better understanding of the target audience I am releasing a course on RSS to. I am not done with collecting data on this, I want to at least have 100 participants so I can have a decent sample to get my information from.

Now to the meat of the post. I have been talking with some folks about the necessity of having a blog for your business no matter if you are a solopreneur, running in a MLM style business model, or a corporate public traded entity. The first obvious reason from an SEO stand point is that it helps to build links to your main site. It also helps in deep linking-which is linking from one post to another post-within your blog so that folks spend more time on your site getting to know you and your business. You want people to build a relationship with you as that builds trust in you and your business. Blogging allows this ability as it facilitates a sense of community with you and anyone presently seeking what you have to offer. Additionally it also helps you in figuring out what products or services to continue to offer because people have the ability to leave feedback in the way of commenting and also distributing your content across the various social media sites out there.

With that being said you can position yourself as an authority in your industry and someone who is also a thought leader. For example if you write a well discussed post on how your product or service works, and how it can legitimately improve someones life, people will see that you care about your customers- past, present and future- and their well being to provide them with all the information they need to become an informed consumer. For me my pet peeve is going to a static site or eCommerce blog and not having enough information provided on a product to see if it would actually benefit me.

When I would visit sites back in the day when I was heavy into paint shop pro and everything to do with it I relied heavily on being told exactly how to do something so I knew how to use their tubes, frames, masks, and so on. Trust me if you didn't pay attention to where you were supposed to download something it would come back to bite you in the rear. I had that happen to me, I didn't have enough information on one site to tell me where I was supposed to do the aforementioned task, so I had to wait until I came across another site somewhere down the trail to find out the information.

Which now that I have said that having a blog for your business also helps in staying a step ahead of the competition. When I didn't have enough information from that one site I never went back to it. I will however, always go back to sites that provide concise information and resources that they have tested to make sure they work. So not positioning yourself as an authority in your niche can hurt your bottom line on the internet as people won't come to your site anymore if they suspect it is rubbish. Conversely, if you have a well written, informative blog you just got the upper hand on the competition that didn't even bother to care enough to put together a polished blog with intelligent, thought provoking material.

I could write on and on about the benefits, however I am sure that after reading this you have had a chance to see just a few of them.